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Excelling at Personal Finance

Personal finance is big business. There are plenty of firms keen to gain your custom: they spend vast sums on advertising, sales forces and wooing advisers who can provide clients.

Marketing is an essential part of today's finance industry and it generally serves the consumer well by conveying information about the products and services on offer. But, by its nature, marketing is biased it aims to win you over to a particular product or service.

You need to keep a good lookout to spot the best deal.

Independent advisers help, but you should always bear in mind that advice... see: Excelling at Personal Finance

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