Selling Styles

There was a time when a fool and his money were soon parted; now it happens to everybody. Adlai Stevenson

A very obvious change in the financial scene of recent times has been the way in which its various products and services are marketed to the general public. No longer do you have to go along to your local bank or building society with your best suit on to ask for a loan, nor are you short of advice when seeking a suitable home for your savings. Today the financial world comes a-wooing whether you're an existing customer or not. Everything from loans to life insurance and unit trusts is offered, using the same techniques that sell washing powder or chocolate bars: cartoon characters promote share issues on TV; glossy leaflets extolling the virtues of credit cards pop through the letterbox; and eye-catching advertisements for investments appear in all kinds of publications. High profile financial marketing is here to stay.

How can you cut through this mass of information to make sure that you end up with the right deal? The best defence against getting a bad deal is to be armed with some knowledge about the techniques used in the financial world, recognising the good points and the pitfalls, being aware of the controls that are set by current legislation and voluntary codes, and knowing what you can do if you think the rules have been infringed to your detriment.

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Finding Insurance

Having decided that you need a particular type of insurance, it's a good idea to do a bit of homework to find out what broad sorts of policies are available - the sections on each type of insurance in this Section will help you do this. Decide what sort of policy would best suit your needs. The next step is to get in touch with someone who offers it.

The direct route

If you know which company you want to go to - either from websites you've seen, say, or because you've dealt with the company before and are happy to use it again - you can contact the company direct and ask to be sent... see: Finding Insurance

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